Complete AI customer-intake · built for any phone-driven business

Your phone, answered.
Your jobs, booked.
24/7.

TrueDial picks up every call to your shop and books it straight into your calendar. Qualified. Drive-time correct. Confirmed by SMS. While you're on a roof or asleep.

A small-office dispatcher workspace at late afternoon: a corded desk phone, a laptop showing the TrueDial calendar interface with confirmed appointments, a leather notebook, a coffee mug, a small plant

Built for any service business doing 30+ inbound calls a week.

  • HVAC
  • Plumbing
  • Electrical
  • Garage door
  • Appliance repair
  • Locksmith
  • Landscaping
  • Pest control
  • Roofing
  • Cleaning
The math

A 5-tech HVAC shop missing 1 in 4 calls loses about $45,000 a month.

Run yours. The four numbers below are HVAC industry medians. Edit any of them. The result updates as you type.

Phone-channel revenue you're leaving on the table
$32,604
That's $391,248 a year. TrueDial Starter is $997/mo. Recover one missed call a week and we've paid for ourselves.
See your real payback on a 15-min call

On the call we use your actual CRM data and show you what TrueDial would have recovered over the last 30 days.

What it does

What happens on every call.

The same flow runs on every inbound, day or night, in the order below.

  1. 01

    Picks up in under a second

    Your greeting, your voice, your shop name. No phone tree, no hold music.

  2. 02

    Figures out what they need

    Service type, equipment, age, urgency. Same questions a good dispatcher would ask.

  3. 03

    Offers a slot a tech can actually make

    Checks drive time between the appointment before yours and the one after. If it doesn't fit, it doesn't get offered.

  4. 04

    Drops a gas leak or smoke event into a 4-step safety script

    Stops asking about scheduling. Tells the caller to leave the building and call 911. Pings you immediately.

  5. 05

    Logs the job and sends the confirmation

    Appointment on the tech's calendar in your CRM. SMS confirmation to the homeowner. Recap to you. Done.

How we compare

If you're not running TrueDial, you're running one of these.

Honest side-by-side. Where each option breaks down, and what it actually costs.

Human receptionist
$4,000–$6,000/mo plus benefits
  • Hours: ~8 per day, weekdays
  • Concurrent calls: one at a time
  • Sick days, vacation, off days: yes
  • Drive-time-aware booking: sometimes, depending on the dispatcher

Best people are hard to hire. Even the best ones still go home at 5pm and call in sick in January.

Generic AI receptionist
$79–$249/mo
  • Hours: 24/7
  • Concurrent calls: unlimited
  • Trained for trades: no — generic intake
  • Drive-time-aware booking: no

Cheap because it's shallow. Books appointments your tech can't physically make and punts every trade-specific question to a callback.

Built to be the best

Five things no other AI receptionist does at depth.

"Best in market" is multi-axis. We've stack-ranked the axes that actually move a service-business's revenue, and we lead on the ones that matter.

01

Prompts built from real operator interviews

Sarah's playbook came from sit-downs with HVAC owners on what their dispatchers actually do well — and what generic AI gets wrong. New vertical = new operator-VOC round before launch.

02

Per-call voice tuning

Emergency calls run warmer and slower (concerned, deliberate). Routine bookings run crisper. The voice adapts to the call type instead of one-tone-fits-all.

03

Drive-time-aware booking, every offer

Google Maps live traffic plus per-tech start/end addresses. The agent doesn't offer slots your tech physically can't reach. Same data ServiceTitan uses, baked into the call.

04

Weekly call review by a human

Our team listens to a sample of your calls each week, grades them against the things that matter, patches drift inside 7 days. No other vendor does this.

05

Every client makes the next one better

Failure modes patched on one shop feed the template every new shop inherits. Buy in early — you compound forward, not stuck at a static prompt.

Try it

Don't take our word for it. Call the agent yourself.

This is a real TrueDial agent on a real test deployment. Same engine we ship to paying clients. Try a booking, an FAQ question, an emergency. See what happens.

Call now · live 24/7 (952) 243-5458 Click on mobile, dial on desktop

A few things worth trying

  • "My AC stopped working, can someone come out today?"
  • "Do you service heat pumps?"
  • "I smell gas in the house."
  • "Can I talk to a real person?"
What you get

A whole stack of tools. One bill.

TrueDial replaces the AI receptionist, the CRM, the marketing platform, the calendar tool, and the SMS provider you'd otherwise piece together. Everything below is included on every tier.

  • Your own AI receptionist

    Configured around your services, hours, pricing, brands, and staff. Answers 24/7, qualifies every caller, books to your calendar, handles emergencies.

    If hired separately: $4,000–$6,000/mo
  • Full-featured CRM (GoHighLevel sub-account)

    Contacts, calendars, pipelines, opportunities, automations. Yours, fully provisioned. We integrate with ServiceTitan, Housecall Pro, Jobber, or FieldEdge on the Enterprise tier.

    Standalone GHL: $297/mo
  • Marketing platform built in

    Email + SMS drip sequences, review-request automations, post-job follow-ups, win-back campaigns. Set up and tuned by us.

    Comparable tools: $80–$200/mo
  • Drive-time-aware booking

    Google Maps live-traffic plus per-tech start addresses, run-zones, skills, and lunch windows. We don't book impossible drives.

    No off-the-shelf equivalent
  • Emergency-mode safety script

    Gas, smoke, CO, sparks, water flooding — agent drops the booking flow, runs the 4-step safety script, alerts you immediately.

    No off-the-shelf equivalent
  • Per-business knowledge base

    Your services, fees, financing terms, warranty, plan benefits — answered on the call, not punted to a callback.

    Standalone KB tools: $50–$100/mo
  • A2P 10DLC-compliant SMS

    Carrier-registered SMS that lands in the inbox, not spam. Booking confirmations, reminders, en-route messages.

    Standalone: $15–$30/mo + carrier fees
  • Done-for-you build in 5–7 days

    No console, no integrations, no setup work for you. We do discovery, build, QA, and the cutover.

    Integration consulting: $5,000–$15,000 one-time
  • Weekly human call review

    Our team listens to a sample of your calls each week, grades them, and patches drift within 7 days. No other vendor offers this.

    Not commercially available
  • 90-day money-back guarantee

    If your phone-channel revenue doesn't move up in 90 days, every dollar refunded. Setup fee included.

    Priceless
Buying this stack separately
$4,500–$7,000 / month
Plus $5,000–$15,000 in one-time integration work. Plus the operations time to manage five vendors.
With TrueDial Starter
$997 / month
One bill, one direct line, one team building and tuning all of it.
A service-business van parked on a residential street at golden hour, with a tech in a clean uniform stepping out with a tablet in hand
The dispatcher already handled the call. The tech is rolling.
Quality

Every call gets graded. Every week.

We listen back to a sample of every shop's calls weekly and score them on the things that matter. Failures get patched. You see the report.

  • Did it book the job correctly?

    Right slot, right tech, right service type. Caller agreed and the calendar updated.

  • Was the diagnostic fee disclosed before booking?

    Always spoken before the slot is confirmed. No surprise at the door.

  • Did the drive time actually work?

    The slot offered didn't create a 45-minute drive between two appointments.

  • Did emergencies skip the booking flow?

    Gas, smoke, CO, sparks, water — agent ran the 4-step safety script, not a scheduling script.

  • Did it answer the trade question, or punt?

    "Do you service heat pumps?" answered from your knowledge base, not deferred to a callback.

Ask to see a recent review on your fit call. We'll share the actual report from our test deployment.

Getting started

Live in 5–7 days.

From the kickoff call to your first real inbound, here's what happens.

  1. Day 1

    60-min kickoff call

    We capture your services, pricing, tech roster (per-tech start addresses, skills, run-zones), and CRM setup. You sign, we start.

  2. Day 2–3

    We build your agent

    Voice, persona, intake flow, knowledge base, CRM wiring, drive-time routing, emergency handling. We submit your A2P 10DLC SMS registration.

  3. Day 4–5

    We test it

    Multiple test calls covering every scenario your agent will face. We patch what we find before you ever see it.

  4. Day 6–7

    You test it. We go live.

    You and your team run test calls. We patch what you flag. You sign off. We forward (or port) your business number. The agent starts taking your calls.

Questions

What shop owners ask us first.

Will my customers know it's not a real person?

If they ask, the agent says yes — it's a virtual scheduling assistant. It doesn't volunteer it. Most callers don't ask. The voice is good enough that the conversation just moves.

What if the agent screws up a booking?

Every booking lands in your CRM in real time. Your team sees it. If something looks off, you cancel or reschedule from the CRM. We also listen to a sample of calls every week and patch anything that's drifting. And the 90-day guarantee covers you on the bigger question.

How fast can we go live?

5–7 calendar days. The only thing we don't control is A2P 10DLC SMS carrier approval, which takes 1–3 business days. Everything else runs in parallel.

Do you integrate with ServiceTitan / Housecall Pro / Jobber / FieldEdge?

Yes, on the Enterprise tier. Starter, Growth, and Pro use GoHighLevel as the CRM, which we set up for you. Enterprise includes a custom integration to your existing FSM plus a contact migration.

What if a caller demands a human?

Built in. The agent warm-transfers within a few seconds on explicit request or genuine frustration. It uses restraint — won't transfer just because a booking is complex — but always hands off when the caller insists.

What does the setup fee cover?

The 5–7 days of work it takes to ship your agent live: kickoff, agent build, knowledge base, CRM setup, drive-time routing, internal QA, your UAT, and cutover. You don't touch a console. That's what the setup fee buys.

What if I want to cancel?

Month-to-month. Cancel with 30 days' notice. Your CRM data stays yours. Your phone number ports out to any carrier in 5–10 days. No lock-in.

What if you go out of business?

Your CRM sub-account is yours. Your phone number ports out. Call transcripts export. Honest: we're early-stage. The 90-day money-back guarantee and the founding-customer pricing are your protection — and the data and number stay with you no matter what.

The next step

15 minutes. We figure out if you're a fit.

We compute your real missed-call number from your CRM data. We share a recent call review from our test shop. If TrueDial is right for you, we book your build calendar on the call. If it isn't, we tell you what would be.